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There's this great saying, "we've got one mouth, two ears, so you should listen twice as much as you should speak. " believe it or not, guys, i read every single comment that comes through and i do pay attention to what you all are saying. I've been trying to adjust. I know you guys are screaming for visuals, but because i don't have a full-time audio tech person, it's still a ways off before i have visuals in all my videos, but i am listening and i'm trying to adjust. I'm trying to make things better. Listen to your audience. I know it may be hard when you don't have an audience at all and that audience may simply be your brother. It may be your kids. It may be your parents,but listen to them and adjust a bit. Now, listen with a great enough soul after you start doing it a while because you're going to find that not everyone's opinion is right,but definitely be listening to people because at the end of the day, those are the people you're trying to reach. 3. Record and watch this is kind of related to listening in practice, but if you've got a video camera and most of you guys have one on your phone, if somehow you can record yourself, record it and watch. It's going to be painful because you're going to see just how good or how bad you really are, most likely bad because we are our worst critics, but if you can get it up to a point where you feel pretty good about the presentation, you really want to do this because you're going to start seeing that you use probably a lot of crutch words, and crutch words are"umm", "like", "or". I use crutch words. I think my favorites one is "at the end of the day", if you haven't heard me say that probably a hundred times or more in my videos, so record and watch. 4. Be honest with yourself don't try to live in this dream thinking that, "i'm the best. " yes, we all think it. In fact,what are the stats out there, that 80% to 90% of us think we're above average and if you think about that, that just doesn’t work out. Only 49% of us can be above average and most of us think we're really above average. Be honest with yourself, but realize that if you're honest with yourself, if you're willing to go that extra mile, there's no traffic on the extra mile. Just look around. How many people are going through the extra effort to put out content in your profession?How many people are getting up at 4:00 in the morning, work until 10:00 or 11:00 at night, really putting out and becoming a leader in the industry? So remember, there's no traffic on the extra mile. 5. Know the subject and know your audience this is really about you taking the time to do the research. Before i did any of these videos, guys, i've written hundreds of articles. It's why i can talk about this stuff. I mean,i work full time as a custom clothier, so i see the clothing every single day. Because i know the subject, i can talk very well about it. Now, don't let that hold you back if you feel that you're just getting in this. When i first started off, i didn’t know anything about this industry. Go back five years. I was just graduating business school and i did not have a custom clothier. I wasn't a custom clothing expert or a style expert, but i've worked to transform myself. And literally within a period of five years, which is relatively a very short amount of time, i've been able to build up the brand i have. Okay. Last, i did talk also about the audience, so you want to know who you're speaking with. I judged at the venture labs investment competition down in Texas and i have a lot of people presenting me business ideas. I felt one of the big things that these people messed up on, is they didn’t realize the audience they were going for. One of them was a great presentation, but they had a video which was aimed and was really risked. It was a minute long and they've only got 15 minutes in that presentation. I really felt they should've kept that video like at 15 seconds. I was looking around and i was the youngest guy on that panel. Most of them were like50 to 60-year-old guys, and they were just in shock and awe that they were showing us,let's just say, very interesting party photos from southern cal. It was a great business,by the way, and i really love their business idea, but that one video, it was like, gosh,you've got to know your audience a little bit better, so know who you're speaking with and build the presentation or how you're talking to them. Last bonus one, number six, i didn’t even talk about it or didn’t tell you i was going to give you this one, but carry notes. A lot of people wonder how do i talk for so many minutes without cutting up these videos. Well, really i've got a little bit of a teleprompter. Well, it's not really a teleprompter. It's a whiteboard which has the points laid right out there, so occasionally you'll see me look over. That's because i don't memorize this stuff. I try to do so many videos right now that i need this to be able to go to, but if you're giving out a presentation, perhaps you can have a whiteboard in front of you, but what you can't have are the notes in your back pocket. Now, hopefully you won't have to reach back there and pull them out, but if you get lost, if you lose your voice, if something happens, you can just excuse yourself, pull them out. No one is going to hold that against you. We're all human beings. Okay. So hopefully that helped. I wish you guys the best and let me know on the comments what you guys think of this. It's a little bit outside of the style arena, but i think it applies. I've got a gentleman, he's a speech pathologist, and we're going to be talking about possibly forming an entire business that would be aimed towards helping men speak better especially as more and more men are looking to get up in front of groups. It would actually probably gear towards women as well, but it really would be about helping people get rid of crutch words, speak in a more authoritative tone and voice so the fact that you've got an accent or that you sound perhaps -- i'll just use another quick example. I had a good friend, a medical doctor but he had, let's just say, a very southern Californian accent. I remember when he would talk it would pull down his credibility because he used so many crutch words even though he was an incredible surgeon. It would just make him not seem as professional whenever he was speaking in front of a group, so i'm curious. If you guys think there's room for something like this, go ahead and leave your thoughts on the comments.
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